The African Media Leaders Forum (AMLF) - the continent’s only gathering of top media owners and operators across all platforms: print, broadcast, online and new media - is the flagship programme of the African Media Initiative (AMI), a Pan-African Initiative to promote democratic governance, social development and economic growth by strengthening the continent’s media sector. It does so through a strategic set of activities aimed at transforming the sector to become more professional, financially sustainable and socially responsible.
A key characteristic of media development in Africa has been the heavy concentration on journalism support at the expense of addressing the business aspects of media. Experience throughout the continent has shown that many of the constraints regularly identified in the emergence of a professional, financially sustainable and socially responsible media can only be addressed at the owner and operator level.
Yet for too long, owners and operators have sat on the sidelines of media development debates focused mainly on freedom of expression. AMLF was created to address this core issue by involving a diverse and representative group of owners and operators in the development of solutions, reforms and resources to strengthen the media sector so that it can play a meaningful role in the continent’s development agenda.
From 55 participants at the inaugural Forum in Dakar, Senegal, in November 2008, the number grew to 185 in November 2009 at the second Forum in Lagos, Nigeria. In November 2010, over 250 chief executives, managing directors, publishers and other media leaders from around Africa and beyond convened in Yaoundé, Cameroon.
The theme of the 2010 AMLF was: “Funding African Media in an Age of Uncertain Business Models”, with African and international expertise to discuss the items in our agenda.
AMLF 2010 Co-Chairs were:
Joyce Barnathan, President of the International Center for Journalists (ICFJ), USA
Papa Madiaw Ndiaye, CEO, Advanced Finance & Investment Group (AFIG), USA
Salim Amin, Chairman, Camerapix and A24, Kenya.